Work

A selection of the studio's work: games, film and animation, software, and the projects it has taken on for other people.

Wormwood VR

2016 · a bad trip, from the inside

A promotional virtual reality experience for Netflix's Wormwood that simulates in real time the experience of a bad psychedelic trip from the perspective of the show's subject, Frank Olson, who was murdered by his CIA handlers while experimenting with LSD.

Virtual High

2016 · Disney Channel short set inside VR

Visual effects and an executive producer credit on a Disney Channel short set in a high school that runs in virtual reality.

Demon in the Freezer

2016 · smallpox op-doc for the New York Times

Errol Morris's New York Times Op-Doc on the smallpox stockpiles that were never destroyed.

The Baskerville Experiment

2015 · testing whether typeface changes believability

A quiz on nytimes.com secretly tested whether a sentence's typeface affects its believability across New York Times readers, with Baskerville emerging as the most trusted. The findings were later published as Pentagram Paper 44.

The First Group: The One Kempinski Abuja

2014 · iPad sales app for a hotel that wasn't built yet

The First Group's agents used an iPad app to sell a 152-suite Kempinski hotel tower in Abuja before it existed, featuring 3D navigation of the building, apartment tours, floor plans, and renders.

Wormwood VR 2016

a bad trip, from the inside
Virtual High 2016

Disney Channel short set inside VR
Demon in the Freezer 2016

smallpox op-doc for the New York Times
The Baskerville Experiment 2015

testing whether typeface changes believability
The First Group: The One Kempinski Abuja 2014

iPad sales app for a hotel that wasn't built yet